Money and Advertising!

What does the term 'advertising' refer to?

• Car maintenance tips

• Promotion of products, services, or ideas through various forms of media

• Weather forecasting

• Cooking recipes

Define the concept of 'brand' in marketing.

• A 'brand' in marketing is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.

• A 'brand' in marketing is only relevant for large companies.

• A 'brand' in marketing refers to the physical packaging of a product.

• A 'brand' in marketing is the same as a logo.

How would you describe the act of 'ignoring' in a business context?

• Paying close attention to a particular person, message, or situation.

• Responding promptly to all messages and requests.

• Deliberately not acknowledging or responding to a particular person, message, or situation.

• Actively engaging with all stakeholders in a business setting.

Explain what makes a marketing strategy 'constant'.

• Randomly selecting marketing channels, inconsistent budget allocation, and changing marketing goals.

• Frequent changes in marketing team, inconsistent market research, and varied product offerings.

• Inconsistent messaging, changing target audience, and varied brand identity.

• Consistency in message, target audience, and brand identity.

Why are 'emotions' considered important in consumer behavior?

• Emotions have no impact on consumer behavior

• Brands do not need to consider emotions when targeting consumers

• Consumers make decisions solely based on logic and reasoning

• Emotions influence decision-making, brand loyalty, and purchasing habits in consumer behavior.

In marketing, what is meant by 'manipulating' tactics?

• Deceptive or misleading strategies used to influence consumer behavior.

• Authentic and genuine methods used to build trust with consumers.

• Ethical and responsible techniques used to educate consumers.

• Honest and transparent strategies used to inform consumer behavior.

Why can 'nuisance' be a negative factor in advertising?

• Nuisance in advertising can lead to higher sales and revenue.

• Nuisance in advertising can increase brand loyalty among consumers.

• Nuisance in advertising can create a negative experience for the audience, potentially driving them away from the brand or product.

• Nuisance in advertising can improve brand reputation and perception.

What makes a marketing strategy 'fantastic'?

• Vague definition of target audience

• Lack of adaptability

• Single-channel approach

• Clear definition of target audience, measurable goals, multi-channel approach, adaptability, continuous evaluation and adjustment

How can an 'odd' approach be beneficial in advertising?

• An 'odd' approach can be beneficial in advertising by capturing attention and creating curiosity among the audience.

• An 'odd' approach can be beneficial in advertising by blending in with other advertisements.

• An 'odd' approach can be beneficial in advertising by being predictable and unoriginal.

• An 'odd' approach can be beneficial in advertising by confusing the audience and leading to misunderstandings.

Why is 'purchasing' a crucial aspect of any business?

• Purchasing only affects the marketing department.

• Purchasing affects cost, quality, and availability of goods/services.

• Purchasing is only important for small businesses.

• Purchasing has no impact on business operations.