PRINCIPLES OF MARKETING QUARTER 3 EXAMINATION S.Y 2023-2024

In the organizational structure, it is responsible for managing of income and expenses of a company.

• A. Sales and Marketing

• B. Production

• C. Human Resource and Training

• D. Finance and Accounting

The convenience offered by making a product available around the proximity of the customer.

• A. Place Utility

• B. Time Utility

• C. Form Utility

• D. Possession Utility

This mindset is called and it is often colloquially referred to as 'building a better mousetrap.'

• A. Seller's market

• B. Product orientation

• C. Sales orientation

• D. Marketing orientation

These are wants that are backed by purchasing power.

• A. Need

• B. Wants

• C. Expectations

• D. Demands

These are the specific manifestations of needs.

• A. Need

• B. Wants

• C. Expectations

• D. Market

This is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

• A. Customer relationship marketing

• B. Relationship Marketing

• C. Value of customer

• D. Customer Satisfaction

It is based on the perceived performance of the product in connection with the expectation of the customer.

• A. Customer relationship marketing

• B. Value of customer

• C. Relationship Marketing

• D. Customer Satisfaction

Elements of 3Cs in Marketing

• A. Customer, Company, Commitment

• B. Customer, Consulate, Competition

• C. Customer, Consulate, Commitment

• D. Customer, Company, Competition

A tool in marketing that helps companies to identify the right product to offer to the market, determine the right price and place to avail the product, and select the most appropriate promotional tools to carry out the persuasive message.

• A. Modern Marketing System

• B. Marketing Mix

• C. Sales Promotion

• D. Consumerism

The part of the organization that manages the staffing and training of people to be efficient and productive in their workplaces.

• A. Sales and Marketing

• B. Production

• C. Human Resource and Training

• D. Finance and Accounting