PRINCIPLES OF MARKETING QUARTER 3 EXAMINATION S.Y 2023-2024
Authored by JEFFER ALBARRACIN
Computers
12th Grade
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41 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the organizational structure, it is responsible for managing of income and expenses of a company.
A. Sales and Marketing
B. Production
C. Human Resource and Training
D. Finance and Accounting
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The convenience offered by making a product available around the proximity of the customer.
A. Place Utility
B. Time Utility
C. Form Utility
D. Possession Utility
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This mindset is called and it is often colloquially referred to as 'building a better mousetrap.'
A. Seller's market
B. Product orientation
C. Sales orientation
D. Marketing orientation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are wants that are backed by purchasing power.
A. Need
B. Wants
C. Expectations
D. Demands
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are the specific manifestations of needs.
A. Need
B. Wants
C. Expectations
D. Market
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
A. Customer relationship marketing
B. Relationship Marketing
C. Value of customer
D. Customer Satisfaction
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is based on the perceived performance of the product in connection with the expectation of the customer.
A. Customer relationship marketing
B. Value of customer
C. Relationship Marketing
D. Customer Satisfaction
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