What is the BCG Matrix used for?
Find out the answer!
BCG Matrix, PESTEL Analysis, and Porter's 5 Forces Model

Quiz
•
Financial Education
•
12th Grade
•
Easy
ANKIT WALIA
Used 3+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
To analyze a company's financial statements
To determine employee performance metrics
To forecast market trends
To analyze a company's product portfolio based on market growth rate and market share.
Answer explanation
The BCG Matrix is used to analyze a company's product portfolio based on market growth rate and market share, helping in strategic decision-making.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Imagine a world where companies are classified into futuristic categories based on their potential and performance. What are the four quadrants in the BCG Matrix in this futuristic setting?
Stars, Bulls, Cash Cows, Puppies
Stars, Question Marks, Cash Cows, Dogs
Answer explanation
The correct quadrants in the BCG Matrix are Stars, Question Marks, Cash Cows, Dogs.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which quadrant in the BCG Matrix is known as the 'Star'?
Low market growth rate and high market share
High market growth rate and high market share
Low market growth rate and low market share
High market growth rate and low market share
Answer explanation
The 'Star' quadrant in the BCG Matrix is characterized by high market growth rate and high market share, making it the correct choice.
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which quadrant in the BCG Matrix is known as the 'Question Mark'?
Products with low market share in low-growth markets
Products with low market share in high-growth markets
Products with high market share in low-growth markets
Products with high market share in high-growth markets
Answer explanation
The 'Question Mark' quadrant in the BCG Matrix represents products with low market share in high-growth markets, making it the correct choice.
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the 'Cash Cow' quadrant represent in the BCG Matrix?
🐄💰Products with low market share in a fast-growing market
Products with high market share in a slow-growing market
Products with high market share in a declining market
Products with low market share in a slow-growing market
Answer explanation
The 'Cash Cow' quadrant represents products with high market share in a slow-growing market in the BCG Matrix.
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which quadrant of the BCG Matrix is known as the 'Dog' quadrant?
Products with high market share and low market growth rate
Products with low market share and low market growth rate
Products with low market share and high market growth rate
Products with high market share and high market growth rate
Answer explanation
Products in the 'Dog' quadrant of the BCG Matrix have low market share and low market growth rate, making them less profitable and often requiring divestment or restructuring.
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the secret code hidden in the acronym PESTEL for analyzing a futuristic society?
Political, Economic, Social, Technological, Environmental, Legal
Political, Economic, Social, Technological, Environmental, Leadership
Public, Economic, Society, Technology, Environmental, Legal
Policy, Economy, Society, Technology, Environment, Legislation
Answer explanation
The correct answer is Political, Economic, Social, Technological, Environmental, Legal. This acronym PESTEL is used for analyzing a futuristic society by considering these factors.
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