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RuralTaobao

Authored by Justin Joy

Computers

University

Used 1+ times

RuralTaobao
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the goal of Alibaba's Rural Taobao 1.0 initiative?

To create a separate marketplace platform for rural consumers

To provide high-quality goods and personalized services in urban areas

To partner with young returnees to promote e-commerce in rural areas

To establish a network of village-level e-commerce stations and county-level e-commerce centers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main challenge faced by Rural Taobao 1.0 in terms of the station chiefs?

Limited proficiency of the station chiefs

High variable costs for each station

Difficulty in aligning incentives with the platform

Lack of internet connectivity in rural areas

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the key improvement in Alibaba's Rural Taobao 2.0 initiative?

Reducing the fixed costs per station

Increasing the number of village stations

Transitioning to a full-time partnership model

Introducing a new advertising revenue model

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the average monthly income for a partner in Rural Taobao 2.0?

$1000

$500

$350

$150

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main goal of Alibaba's Rural Taobao initiative according to Bill Wang?

To improve the living conditions of China's rural regions

To generate high revenue for the company

To establish a separate e-commerce platform for rural areas

To compete with urban e-commerce platforms

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial motivation for many partners to come to the countryside?

To explore new opportunities

To escape city life

To rejoin their local communities

To start their own businesses

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which major competitor did Alibaba face in the early years of e-commerce in China?

Pinduoduo

JD

Tencent

Amazon

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