IKEA case study quizz

What is the main characteristic of IKEA stores worldwide?

• They sell a limited range of expensive home furnishings

• They have a maze-like layout

• They only sell kitchen accessories

• They prioritize luxury over affordability

Where was the first IKEA store opened?

• Germany

• Sweden

• United States

• France

What is the annual sales of IKEA in euros?

• €34.2 billion

• €20 million

• €100 billion

• €1 billion

What is the largest furniture retailer in the world?

• IKEA

• Walmart

• Target

• Amazon

How many employees does IKEA have?

• 10,000

• 50,000

• 150,000

• 500,000

What is the significance of the blue and yellow colors on the outside of IKEA stores?

• They represent the founder's favorite colors

• They reflect the colors of the Swedish flag

• They symbolize affordability and quality

• They attract customers with their vibrant appearance

How much of the world's commercial-product wood consumption is attributed to IKEA?

• 10 percent

• 1 percent

• 50 percent

• 25 percent

How are IKEA products packaged for transportation?

• Fully assembled

• Partially assembled

• Packed flat

• Wrapped in bubble wrap

Who is the target customer demographic for IKEA?

• Elderly individuals

• Families with children

• College students

• Young, upwardly mobile people

How many IKEA stores are there in Sweden?

• 10

• 20

• 30

• 40