You can also be a public diplomat

A key component of a good public diplomacy strategy is...

• to write good essays

• to listen

• to focus your strategy only to neighbouring countries

• to talk

Some big players in public diplomacy, doing a lot with few resources, are...

• China

• Sweden and other nordic countries

• The Air Nomads and the Earth Kingdom

• Gondor and Rohan

One well known European sub-state actor which organised an efficient public diplomacy campaign just after BREXIT was...

Some public diplomacy actors are...

• Nation states

• Sub-state entities and non-state actors

• Corporations and citizens

• All the other options are right

DIPLOCAT is...

• A consortium based in Barcelona

• An office of Barcelona City Council

• An agent of the Catalan Government based in Brussels

• The Foreign Affairs Ministry of the Catalan Government

According to an international poll by DIPLOCAT, Catalonia abroad is associated with:

• Football

• Good weather and Port Aventura

• Politics and a good climate

• Pyrenees, Costa Brava and Priorat wines.

The #BOOKSANDROSES experience says that if you want to organise events abroad...

• culture is the only value which works with foreigners who don't know about you.

• having a good network of people abroad from your country/city is key for succesful events.

• forget about Asia and Africa, very difficult there

• everything can be done today with social media and AI.

One key lesson from the #BooksAndRoses experience is...

• People love to read books everywhere in the world.

• Offering something good is always better in public diplomacy than being strong or rich.

• Roses or flowers are not a good tool for public diplomacy events.

• It is not easy to organise events abroad without the help of local actors.