Intro to Marketing Study Guide

Marketing connects ________ to __________.

• Goods to services

• Industrial products to consumer products

• Producers to consumers

• Workers to salespeople

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever customers are

• Wherever trucks are

Which of the following cannot be marketed?

• Goods and services

• Celebrities

• Ideas

• All of the above can be marketed

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.

• Target marketing

• Marketing

• Segment marketing

• Relationship marketing

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution

• Marketing Information Management

• Selling

• Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution

• Pricing

• Promotion

• Selling

What function is concerned with making decisions about investments and credit?

• Marketing Information Management

• Pricing

• Financing

• Distribution

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Marketing Information Management

• Pricing

• Financing

• Distribution

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Product/Service Management

• Marketing Information Management

• Selling

• Pricing

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Promotion

• Selling

• Marketing Information Management

• Product/Service Management