Journalism Quiz

What is the term for the work of gathering news in journalism?

• Feature

• Lead

• Journalism

• Obituary

What does the term "Lead" refer to in journalism?

• A short statement used to identify a product to a potential buyer

• The opening of a news story that contains the 5W's

• The promotion for sale of a product

• A news story that reports on the deceased

What is an "Inverted Pyramid Structure (IPS)" in journalism?

• A tactic used in journalism to get the consumer to buy a product

• The identification statement placed on the editorial page

• A headline across or near the top of all or most of a newspaper page

• The common method of organizing a news story so that the most important information is presented first followed by information of decreasing importance

What is the purpose of "Advertising" in journalism?

• The widespread promotion of ideas

• A clever lyrical song used to capture viewer's attention to a product

• The promotion for sale of a product; the essential means of raising revenue for Journalism publications

• A tricky or deceptive device used to attract viewer's attention to a product

What is a "Jingle" in the context of journalism and advertising?

• A news story that reports on the deceased

• A clever lyrical song used to capture viewer's attention to a product

• The identification statement placed on the editorial page

• A short statement used to identify a product to a potential buyer

What does "Gimmick" refer to in the context of journalism and advertising?

• The common method of organizing a news story

• A tactic used in journalism to get the consumer to buy a product

• A tricky or deceptive device used to attract viewer's attention to a product

• The identification statement placed on the editorial page

What is a "Slogan" in the context of advertising?

• A news story that reports on the deceased

• The opening of a news story that contains the 5W's

• A short statement used to identify a product to a potential buyer

• The identification statement placed on the editorial page

What is "Propaganda" commonly used for?

• The promotion for sale of a product

• The widespread promotion of ideas

• A clever lyrical song used to capture viewer's attention to a product

• The identification statement placed on the editorial page

What is the term "Masthead" used for in journalism?

• The bottom section of a story written ahead of an event

• A headline across or near the top of all or most of a newspaper page

• The identification statement placed on the editorial page that identifies the important personnel associated with the publication

• A tactic used in journalism to get the consumer to buy a product

What does "Banner" refer to in the context of a newspaper?

• A short statement used to identify a product to a potential buyer

• The bottom section of a story written ahead of an event

• A headline across or near the top of all or most of a newspaper page

• The identification statement placed on the editorial page