imcc

Marketing refers to...

• creating, communicating, delivering and exchanging offerings that have value for consumers, clients, partners, and society

• Influencers talking about different products they receive in PR

• Work done by affiliates on behalf of a company

Value is a consumer’s perception of functional, experiential, and psychological benefits of a product or service against the cost of acquiring and consuming it.

• True

• False

How do we create, deliver, and communicate values?

• Marketing Mix

• Four P's

• Both Marketing Mix and Four P's

• Neither Marketing Mix or Four P's

What Is the general goal of Integrated Marketing Communications

• Generate short term financial returns

• Build long term brand awareness

• Build shareholder value

The role of IMC in Branding is to develop and sustain a powerful brand by building favorable, strong, and unique associations in the mind of the consumer.

• True

• False

The Marketing mix is made up of which of the following?

• Advertising, Direct Marketing, Digital Marketing, Sales Promotion, PR/Publicity, Personal Selling

• Social media marketing and TV Ads

• Telling your mom so she will buy it for you

• Advertising, Direct Marketing, Digital Marketing, Sales Promotion, PR/Publicity

Direct Marketing’s only intent is to generate sales

• True
• False

Digital marketing is not interactive

• True

• False

Coca Cola’s website is an example of what type of promotion?

• Print marketing

• TV marketing

• Social Media Marketing

• Digital Marketing

Sales promotion is aimed at stimulating immediate revenue.

• True
• False