CA (Reviewer)
Authored by Nicole Locsin
Professional Development
University
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100 questions
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1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The purpose of business is to create and keep a customer. This statement
was made by
(a)
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is data that has equally split intervals
between each value.
Interval
Ratio
Ordinal
Nominal
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the first steps to take in customer segmentation is to think about what
makes sense for your organization.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All customers are created equal.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If you’ve ever watched a show on Netflix or purchased a book on Amazon, then
you’ve seen the value of segmenting to predict and encourage future purchases.
This practice is called predictive analytics.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of customer segmentation?
To collect customer data
To analyze customer data
To organize customer data
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to estimate the size of each segment?
To identify potential growth opportunities
To determine market competition
To improve marketing strategies
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