CA (Reviewer)

CA (Reviewer)

University

100 Qs

quiz-placeholder

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1st Grade - University

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CA (Reviewer)

CA (Reviewer)

Assessment

Quiz

Professional Development

University

Hard

Created by

Nicole Locsin

Used 8+ times

FREE Resource

100 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The purpose of business is to create and keep a customer. This statement

was made by

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is data that has equally split intervals

between each value.

Interval

Ratio

Ordinal

Nominal

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the first steps to take in customer segmentation is to think about what

makes sense for your organization.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All customers are created equal.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If you’ve ever watched a show on Netflix or purchased a book on Amazon, then

you’ve seen the value of segmenting to predict and encourage future purchases.

This practice is called predictive analytics.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of customer segmentation?

To collect customer data

To analyze customer data

To organize customer data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to estimate the size of each segment?

To identify potential growth opportunities

To determine market competition

To improve marketing strategies

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