CA (Reviewer)

The purpose of business is to create and keep a customer. This statement

was made by

This is data that has equally split intervals

between each value.

• Interval

• Ratio

• Ordinal

• Nominal

One of the first steps to take in customer segmentation is to think about what

makes sense for your organization.

• True

• False

All customers are created equal.

• True

• False

If you’ve ever watched a show on Netflix or purchased a book on Amazon, then

you’ve seen the value of segmenting to predict and encourage future purchases.

This practice is called predictive analytics.

• True

• False

What is the purpose of customer segmentation?

• To collect customer data

• To analyze customer data

• To organize customer data

Why is it important to estimate the size of each segment?

• To identify potential growth opportunities

• To determine market competition

• To improve marketing strategies

Give the first 3 steps on how to segment your customers.

Are fiction customer based on real data obtained from customer segmentation

analyses, ethnographic, research, and interviews.

• Persona

• Personas

Unusual scenarios that include all the things a customer might do with software but

probably wouldn’t do most of the time are called what?

• Edge-cases

• Survey