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Unit 3 Lesson 8 Product

Authored by G Buckley

Business

Professional Development

Used 1+ times

Unit 3 Lesson 8 Product
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57 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a product portfolio?

A collection of advertisements created by a company

The entire collection of products & services that one business offers to consumers

A list of potential product ideas

The annual sales report of a company's products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Whose job is it to analyse the product portfolio?

The finance team

The customer service team

The marketing team

The production team

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool can businesses use to analyse their product portfolio according to the learning material?

SWOT Analysis

PESTLE Analysis

Boston Matrix

Product life cycle

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who created the Boston Matrix?

Philip Kotler

Michael Porter

Bruce Henderson

Peter Drucker

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which year was the Boston Matrix created?

1970

1968

1980

1958

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many sections does the Boston Matrix have?

2

3

4

5

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the Boston Matrix categorise products based on?

Price and Quality

Market share and Market growth

Advertising and Sales

Cost and Revenue

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