What is a product portfolio?

• A collection of advertisements created by a company

• The entire collection of products & services that one business offers to consumers

• A list of potential product ideas

• The annual sales report of a company's products

Whose job is it to analyse the product portfolio?

• The finance team

• The customer service team

• The marketing team

• The production team

Which tool can businesses use to analyse their product portfolio according to the learning material?

• SWOT Analysis

• PESTLE Analysis

• Boston Matrix

• Product life cycle

Who created the Boston Matrix?

• Philip Kotler

• Michael Porter

• Bruce Henderson

• Peter Drucker

In which year was the Boston Matrix created?

• 1970

• 1968

• 1980

• 1958

How many sections does the Boston Matrix have?

• 2

• 3

• 4

• 5

What does the Boston Matrix categorise products based on?

• Price and Quality

• Market share and Market growth

• Advertising and Sales

• Cost and Revenue

What does a high market share indicate in the Boston Matrix?

• The product is not being sold well

• The product is being sold well

• The product has low quality

• The product has high competition

What does market growth refer to in the Boston Matrix?

• The increase in the number of products being sold

• The increase in the number of competitors in the market

• The increase in the number of potential customers in the market

• The increase in the profit margin of products

Which statement best describes a 'cash cow' according to the Boston Matrix?

• Low market share in a slow growing market

• Mature, well-known products

• High market share in a slow growing market

• Exciting products that riding a wave of success