UGB366_Week 5

Which of the following factors does NOT typically influence consumer buying behavior?

• Geographic location
• Psychological factors
• Weather conditions
• Demographics

Which of the following is NOT a factor that influences consumer identity?

• Age

• Gender

• Culture

• Retail outlet

___________ refers to the process of recognizing a need or problem that can be solved through the purchase of a product or service.

What is the key characteristic of content marketing?

• Directly promoting products or services

• Generating as much content as possible

• Creating valuable and relevant content for the target audience

• Focusing only on social media platforms

What marketing strategy involves tailoring products and marketing efforts to fit the specific needs and preferences of individual customers?

• Mass marketing

• Relationship marketing

• Niche marketing

• Differentiated marketing

Which type of buying behavior involves consumers engaging in extensive research and evaluation before making a purchase decision?

• Habitual buying behavior
• Complex buying behavior
• Impulse buying behavior
• Dissonance-reducing buying behavior

Which of the following is NOT a psychological factor influencing consumer behavior?

• Perception

• Attitude

• Reference groups

• Personality

What is the term for a group of people who influence an individual’s purchasing decisions?

• Reference group

• Social class

• Culture

• Subculture

Which of the following is NOT a step in the consumer decision-making process?

• Post-purchase evaluation
• Problem recognition

• Evaluating alternatives
• Market segmentation

In which stage of the consumer decision-making process does the consumer evaluate the various brands or products available?

• Problem recognition

• Information search

• Evaluation of alternatives

• Purchase decision