Introduction to Color Theory Quiz

According to the introduction, why is color essential to marketing and media development?

• Because it is inexpensive to use

• Because it is a new trend in design

• Because it tells a story and evokes emotions

• Because it is only used by skilled artists

Which color is associated with the positive meanings of tranquility, loyalty, and intelligence?

• Red

• Yellow

• Blue

• Green

What negative meanings does the color red represent?

• Coldness, fear

• Anger, danger, heat, injury

• Gloom, sadness, despair

• Envy, guilt

Which color is marketed with the concepts of health, growth, and serenity?

• Purple

• Green

• Pink

• Grey

What are the marketing meanings associated with the color white?

• Dependability, strength

• Compassion, caring

• Calmness, neutrality

• Cheerfulness, confidence

Which color represents negative meanings such as mystery and dejection?

• Orange

• Black

• Grey

• Blue

What is the purpose of color in media and marketing design according to the text?

• To make designs look more attractive

• To balance the mind, body, and emotions

• To help communicate a message and invoke feelings

• To make designs cheaper to produce

What is Twitter's brand color famously known as?

• Facebook Blue

• Twitter Blue

• Instagram Pink

• LinkedIn Blue

Which color is often associated with royalty, wisdom, and spirituality?

• Green

• Blue

• Purple

• Orange

What emotions does the color yellow typically evoke?

• Anger, frustration

• Happiness, optimism

• Sadness, loneliness

• Jealousy, envy