Year 12 Media Mocks revision

Which media conglomerate owns The Times?

• News Corp

• Reach Plc

• DMGT

• The Barclay Brothers

Who is the main target audience of the Mirror online? Tick ALL that apply.

• young single men

• C1C2D aged 30+

• people interested in soft news stories

• people who have families

Whose theory argues that the media is controlled by a small number of companies driven by profit and power?

What was the name of the scandal that caused a change in the way the newspaper industry is regulated?

Identify two ways that Super.Human targets under represented groups

• by giving visible recognition to people with disabilities

• by using the theme tune to Bugsy Malone

• through the use of personalisation

• by making it about sport

What is the Unique Selling Point (USP) of the Super.Human advert?

• its catchy tune

• its about sport

• the 'showing' of the athletes' stories

• the use of close ups

What percentage of the UK population was reached by the Super.Human marketing campaign?

• 21%

• 81%

• 100%

• no one watched it

Why might some audiences have an oppositional response to the Super. Human advert? Tick ALL that apply.

• they might feel uncomfortable seeing bruises and injuries

• they don't like the way the advert uses shock tactics to show the hardships the athletes endure

• they might not like having their own attitudes and prejudices challenged

• they don't like Alex Brooker

when a conglomerate uses smaller independent companies to help with marketing, distribution or even the exhibition of a product, this is known as what kind of integration?

Why might audiences use a newspapers website or social media to access the news?

• they enjoy the interactive content

• they enjoy getting the most up to date news

• its more convenient

• they enjoy having more freedom to choose what they access