Propaganda Strategies Quiz

During an election campaign, what propaganda strategy involves appealing to voters by suggesting that 'everyone is voting for this candidate'?

• Bandwagon

• Testimonial

• Slogan

• Euphemism

Answer explanation

The correct answer is Bandwagon because this strategy aims to persuade voters by implying that the candidate is popular and everyone is supporting them.

Which propaganda technique uses celebrities or respected figures to endorse a product or idea?

• Name Calling

• Transfer

• Big Lie

• Testimonial

Answer explanation

The correct answer is Testimonial because this propaganda technique involves using celebrities or respected figures to endorse a product or idea.

During a political campaign, what is the term for using vague, positive phrases that don't really say anything meaningful?

• Fear

• Snob Appeal

• Glittering Generalities

• Slogan

Answer explanation

The term for using vague, positive phrases that don't say anything meaningful during a political campaign is 'Glittering Generalities'.

Which propaganda method involves using derogatory language or symbols to create a negative opinion about someone?

• Scapegoat

• Name Calling

• Plain Folks

• Transfer

Answer explanation

Name Calling involves using derogatory language or symbols to create a negative opinion about someone, making it the correct propaganda method in this scenario.

Which marketing strategy involves using a simple and catchy phrase to encapsulate a brand's value or mission?

• Euphemism

• Slogan

• Testimonial

• Bandwagon

Answer explanation

A slogan is a marketing strategy that involves using a simple and catchy phrase to encapsulate a brand's value or mission.

Which technique attempts to transfer the reputation of a positive symbol/ memory to a person or an idea?

• Glittering Generalities

• Transfer

• Fear

• Big Lie

Answer explanation

The correct technique that attempts to transfer the reputation of a positive symbol/memory to a person or an idea is 'Transfer'.

What propaganda strategy involves exaggerating the potential negative consequences to change behavior?

• Plain Folks

• Scapegoat

• Fear

• Snob Appeal

Answer explanation

The correct answer is 'Fear' because this propaganda strategy involves exaggerating potential negative consequences to induce fear and change behavior.

Which method aims to make the public identify with an idea by presenting it in an ordinary, relatable and everyday manner?

• Plain Folks

• Testimonial

• Bandwagon

• Name Calling

Answer explanation

The method that aims to make the public identify with an idea by presenting it in an ordinary, relatable, and everyday manner is Plain Folks.

During a company meeting, a manager doesn't say an employee was 'fired' but instead says the employee was 'let go'. What is this an example of?

• Slogan

• Glittering Generalities

• Transfer

• Euphemism

Answer explanation

The correct choice is 'Euphemism' because it involves using a milder or more indirect word or phrase to replace a harsh or blunt one, like saying 'let go' instead of 'fired'.

Which propaganda technique appeals to the audience's sense of superiority/ ego?

• Fear

• Snob Appeal

• Scapegoat

• Plain Folks

Answer explanation

Snob Appeal is the propaganda technique that appeals to the audience's sense of superiority or ego by suggesting that using a certain product or service will elevate their status above others.