Web Design

In art, typography is

• defining different types of art.

• the art of lettering.

• sea levels on a map.

• digital art.

A serif font

• is very fancy and hard to read.

• has small lines or "tails" at the beginning and end of the letters.

• does not have small lines or "tails."

• looks like cursive letters.

Display fonts are best used for

• professional documents like a resume or article.

• documents on a computer screen.

• small amounts of text like a title or header.

• anywhere you want to use them.

Branding is

• is a device that legally identifies ownership of a registered brand or trade name.

• the process of working toward maximizing recognition of a particular brand.

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.

• consumer preference for a particular brand as compared to competitor products or services.

Logo is...

• an advertisement that shown on TV or social media

• a mark, sign, or word that represent an idea into a story

• a symbol made up of text and images that identifies a business

• a group of colored points on a flat surface that shown effect colors

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is the same as branding.

• Your brand identity is how your audience perceives you.

• Your brand identity is your logo.

Which of the following is not the elements that are essentials in making a Brand Identity?

• Brand need story

• Inspiration

• Imagery

• Colour palette

• Typography

Why is branding so important?

• Simplify consumer decision making.

• Assure repeated purchases

• Secure a competitive advantage.

• Become a valuable asset.

• All of the above

Sorting customers by their physical and social characteristics is called ______ segmentation.

• behavioral
• statistical
• psychographic
• demographic

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market