Media Literacy Quiz

What is the definition of print media?

• Media that develops or changes over time

• Media that uses writing and visual images to communicate

• Media that communicates content to people away from home

• Media that transmits content electronically as data

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Which of the following are examples of broadcast media?

• Nonfiction book

• Newspaper article

• Television program

• Magazine

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Why do producers use visual elements in mass media in particular rather than written or spoken text?

• To evoke specific emotional reactions

• To communicate specific messages directly

• To entertain viewers

• To persuade the audience

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Which is an important consideration when analyzing media as part of research?

• The reader must determine how closely the content aligns to the specific intent of the source

• The reader must be able to draw conclusions and support them using their own experiences

• The reader must decide whether they agree with the information in the source

• The reader must be able to find a way to use the material in their own writing

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Why are eyewitness accounts less reliable than statistical data?

• Eyewitness accounts can be challenges by secondary sources that are written after an event occurred

• Eyewitness accounts require great effort to obtain since few people want to share their experiences on record

• Eyewitness accounts are considered primary sources because they were documented at the time of the incident

• Eyewitness accounts rely on viewpoints of specific people and could be biased, which makes them more subjective.

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Which is a similarity between billboards and television commercials?

• They inform audiences about major events

• They persuade people to buy a product

• They entertain viewers with bright images

• They allow user to interact with content

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What must a newspaper have to be considered visual media?

• Headlines

• Images

• Articles

• Advertisements

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Which headline is an example of sensationalism?

• Plastic Bag Band are Growing in Popularity

• Health Officials are Raising Alarms About this New Threat!

• Archaeologists Uncover a Long-Hidden Ancient City

• Studies Show High School Graduation Rates are Rising

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In mass media, why is inclusion or exclusion of certain content important?

• It ignores a society’s values

• It changes a society’s government

• It influences a society’s culture

• It supports a society’s economy

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What is on common way mass media seeks information about their customers?

• Staging in person interviews

• Putting ads in newspapers

• Researching their social media comments

• Having phone conversation with customers

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