Tactics of Trade

Everyone is doing it.” Join in for a certain victory, or because it’s a mass movement and you don’t want to be left behind.

• Bandwagon

• Card Stacking

• Beautiful People

• Transfer

Popular stars as spokespersons, receiving big contracts to endorse products. YOU can resemble your celebrity idol by using the product

• Emotional Appeal

• Glittering

• Testimonial

• Beautiful People

Facts and figures are often used to make a product sound better, healthier, more effective, etc.

• Algebra

• Statistics

• Calculus

• Geometry

Imagine this, (a)   is the marketing technique that Scarlett uses to sell her lemonade. It's typically a product of good value for ordinary people like Isla and Daniel.

• Plain Folks
• Snob Appeal

• Repetition

• Weasel Words

• Pathos

• Ethos

What is it called if we ran out of coffee creamer?

• Scarcity

• Opportunity Cost

• Producer

• Services

Which tactic involves comparing the benefits of one's own product directly against a competitor's product?

• Testimonial

• Bandwagon

• Juxtaposition

• Emotional Appeal

Using a famous person's character in a story to sell a product is known as?

• Plain Folks

• Testimonial

• Aspirational buyer

• Bandwagon

When a product is advertised as being limited in supply to encourage quick purchase, it is called?

• Scarcity

• Urgency

• Exclusive

• Limited Edition

the branch of knowledge concerned with the production, consumption, and transfer of wealth

• economics

• scarcity

• resources

• choice

Types of tactic used to persuade people to buy things even if you CANNOT afford it.

• Hyperbole

• Aspirational Buying

• Hedging

• Bandwagon