The BCG matrix

What is the purpose of the Boston Consulting Group matrix?

• To calculate profits for a business

• To analyze employee performance

• To determine a business's market share and market growth

• To assess customer satisfaction

What are the two axes used in the BCG matrix?

• Market share and market value

• Market value and employee performance

• Market growth and employee satisfaction

• Market share and market growth

What does the 'dog' quadrant in the BCG matrix represent?

• Small market share and large market growth

• Large market share and small market growth

• Small market share and small market growth

• Large market share and large market growth

What does the 'cash cow' quadrant in the BCG matrix signify?

• Small market share and small market growth

• Large market share and large market growth

• Large market share and small market growth

• Small market share and large market growth

What do 'stars' represent in the BCG matrix?

• Products with small market share

• Products with large market share and small market growth

• Products with large market share and large market growth

• Products with significant market share

What is the characteristic of 'question marks' in the BCG matrix?

• Significant market share and small market growth

• Small market share and small market growth

• Significant market share and large market growth

• Small market share and large market growth

What is the main advantage of being in the 'cash cow' quadrant?

• Large returns for little investment

• Minimal growth and low returns

• High growth and high returns

• Small returns for large investment

What is the significance of 'stars' in the BCG matrix?

• They are in a high-growth market

• They have minimal growth potential

• They are in a declining market

• They have low market share

What does the BCG matrix help visualize?

• Market competition

• Employee salaries

• Customer feedback

• Various companies' performances

What is the BCG matrix primarily used for?

• Analyzing a business's position in the market

• Forecasting market trends

• Calculating employee bonuses

• Assessing customer preferences