DESIGN de EMBALAGENS: O GUIA DEFINITIVO

Qual é o objetivo da embalagem moderna de acordo com o texto?

• Para atrair consumidores com designs chamativos

• Para proteger o produto e facilitar seu transporte e venda

• Para aumentar o custo de produção

• Para confundir os consumidores com embalagens complexas

What is the average annual consumption of packaging per capita in Brazil?

• US$ 103

• US$ 88

• US$ 500

• US$ 450

Why is the integration of design with the packaging industry important?

• To increase competition among designers

• To reduce the quality of packaging

• To find innovative solutions and benefit the client

• To limit the creativity of designers

What is the 'point relevant' concept in the design methodology?

• A point where the design process ends

• A minor detail in the design process

• A key discovery or strategy that anchors the rest of the design

• A point where the design process starts

What is the main role of packaging in the competitive scenario according to the text?

• To increase production costs

• To confuse consumers

• To limit the marketing strategies

• To establish differences between products

Why is the study of field important in the design process?

• To limit the creativity of designers

• To understand the product and its competitors in the market

• To avoid any changes in the design

• To increase the cost of the project

What is the main benefit of a good packaging design according to the text?

• To add value to the product and facilitate sales

• To increase the price of the product

• To discourage the sales team

• To decrease the sales of the product

What is the purpose of the briefing in the design process?

• To increase the production time

• To limit the scope of the project

• To confuse the designers

• To provide information about the product, market, and objectives

Qual é o principal elemento de diferenciação e personalidade de um produto?

• Imagens

• Logotipo

• Forma

• Cor

Qual elemento da embalagem empresta ao produto o 'grito' necessário para chamar a atenção do consumidor sobre os atributos que precisam ser destacados?

• Cor

• Splash

• Forma

• Logotipo