What is considered the ultimate achievement of a rock poster according to the text?

• To sell as many copies as possible

• To be remembered alongside the event it represents

• To feature the most famous rock stars

• To win design awards

Where was Flatstock, where the artists were speaking, located?

• New York, New York

• Austin, Texas

• Nashville, Tennessee

• Los Angeles, California

What did the Mumford and Sons poster try to incorporate to convey a sense of location?

• The Snake River

• The Golden Gate Bridge

• The Statue of Liberty

• The Grand Canyon

What is a key element in creating a good poster, as mentioned in the text?

• Using as many colors as possible

• Creating a strong, simple symbol

• Including the band members' signatures

• Making it as large as possible

What unique feature did the poster for Morrisey utilize?

• A guitar

• A simple comb

• A microphone

• Sunglasses

How do the artists incorporate typography into their concert posters?

• By using a standard font for all posters

• By making it the largest element on the poster

• By integrating it organically with the artwork

• By placing it only at the bottom of the poster

What is a technique mentioned for making gig posters more dynamic?

• Digital printing only

• Printing on metallic foil papers

• Avoiding any text

• Using only black and white

What is a key consideration when choosing the style of artwork for a band's poster?

• The current fashion trends

• The band's musical genre and sound

• The band's favorite colors

• The cost of materials

What does screen printing involve according to the text?

• Using a standard office printer

• Pushing ink through a series of stencils

• Printing directly from a computer

• Laser engraving on wood

What is a common background among gig poster artists as mentioned?

• Many are musicians themselves or have close ties to music

• They are all formally trained in fine art

• They have backgrounds in marketing

• They exclusively use digital tools for design