Research and Data

​ (a)   research involves gathering data from ​ (b)   and reliable sources

• Primary
• original
• Secondary

Which of the following is a type of primary research?

• Focus group

• Interviews

• Books and journals

• Internet site

Are these primary or secondary forms of research methods?

Groups:

(a) Primary

,

(b) Secondary

• Magazines

• Focus groups

• Online surveys

• Interviews

• Books and journals

• Online questionnaires

• Internet sites

• TV progammes

What is the advantage of running a focus group??

• They allow one to one feedback

• The cost is very low

• Responses are instant, reliable and relevant

• They are professionally published

What is the disadvantage of running a focus group?

• Creators may have their own agenda

• They can be expensive to organise and participants are normally paid

• Information may be out of date

• Anyone can publish their own data

Interviews allow ____ to another person. They can be good for getting honest answers.

It may be​ (a)   to collect quantitative ​ (b)   in an interview

• difficult
• easy
• data

Online surveys and _____ can be given to lots of people at once

Questionnaires can be ​ (a)   , which means ​ (b)   can not be collected

• ignored
• data
• skipped
• information
• overlooked
• details

​ (a)   research is data that ​ (b)   else has already collected.

• Secondary
• someone
• Primary, nobody
• Tertiary, everybody