Guerilla Marketing

Quiz
•
Others
•
9th - 12th Grade
•
Medium
diandre_ 20
Used 1+ times
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Din ce este inspirat numele de Guerilla Marketing?
Război de gherilă
Din cartea de marketing
Nu are sursă de inspirație
Answer explanation
•Termenul a fost utilizat pentru prima dată de Jay Conrad Levinson în 1984.
•Acesta a fost inspirat de războiul de gherilă, o formă de luptă neregulată și se referea la strategiile utilizate de civilii înarmați.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Care este un cuvânt cheie pentru "Guerilla Marketing"?
Rapid
Previzibil
Neconvențional
Answer explanation
•Guerilla Marketing este despre a lua consumatorul prin SURPRINDERE.
•Despre a face o impresie MEMORABILĂ.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Care este unul dintre beneficiile oferite de "Guerilla Marketing"?
Urmează cu STRICTEȚE diverse reguli
Respectă anumite reguli
NU urmează niște tipare
Answer explanation
•Campaniile de gherilă NU urmează cu strictețe procese, reguli sau structuri.
•Uneori nu respectă cele mai bune practici.
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Pe ce pune accent "Guerilla Marketing"?
Sfaturile specialiștilor din departamentul de marketing
Emoțiile publicului țintă
Denigrare
Answer explanation
•Deoarece pune accent pe EMOȚIILE PUBLICULUI ȚINTĂ, Guerilla Marketing reușește să atingă rezultate înalte.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Câte tactici de "Guerilla Marketing" există?
4
5
3
Answer explanation
Cele 5 tactici sunt:
•Marketing prin AMBUSCADĂ
•Marketing SUB ACOPERIRE
•Marketing AMBIENT
•Marketing de EXPERIENȚĂ
•Marketing prin IDENTITATE NAȚIONALĂ
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