Unit 3 Product Planning & packaging Quiz

What does product planning involve?

• Deciding on the company's target market

• Making decisions about what features should be used in selling a business's products, services, or ideas

• Choosing the company's CEO

• Designing the company logo

What is a product mix?

• A marketing strategy for promoting products

• The combination of all marketing elements

• The mix of ingredients in a product

• Includes all the different products that a company makes or sells

What best describes a product line?

• The line of authority in a product's development team

• A group of closely related products manufactured or sold by a business

• A queue of customers waiting to buy a product

• A graphical representation of a product's sales

What is a product item?

• A specific model, brand or size of a product within a product line

• An itemized list of all products a company sells

• A unique identifier for a product in a database

• The smallest unit of a product available for sale

What does product width refer to?

• The physical width of a product's packaging

• The number of different product lines a business manufactures or sells

• The width of the aisle in a store where the product is displayed

• The range of prices across a product line

What is meant by product depth?

• The number of items offered within each product line

• The psychological impact of a product on consumers

• The depth of a product's packaging

• The level of detail in a product's design

What is the product life cycle?

• The recycling process of a product

• The stages a product goes through during its life

• The warranty period of a product

• The time it takes to manufacture a product

What characterizes the introduction stage of a product life cycle?

• The product is being redesigned

• Promotion and advertising expenses are the highest

• Sales are at their peak

• The product is being removed from the market

During which stage of the product life cycle is competition at its highest?

• Decline

• Maturity

• Growth

• Introduction

Involves making decisions about adding a new product, modifying an existing product or deleting a product

• product development

• Product management

• product mix

• product decisions