Distribution policy UNIT 6 (RA3)

Which link in the distribution chain typically carries out activities such as storage, transport, pre-sales, and after-sales services?

• Agents.

• Wholesalers.

• Distributors.

• Retailers.

What distinguishes a selective product distribution from an exclusive product distribution?

• Selective product distribution targets a broad population group, while exclusive product distribution targets a niche market.

• Selective product distribution involves fewer intermediaries compared to exclusive product distribution.

• Selective product distribution typically offers products at a lower price point compared to exclusive product distribution.

• Selective product distribution requires intensive marketing efforts, while exclusive product distribution relies on word-of-mouth advertising.

How does mass consumption product distribution differ from exclusive and selective product distributions?

• Mass consumption product distribution focuses on high-quality, high-priced items.

• Mass consumption product distribution involves limited intermediaries similar to exclusive distribution.

• Mass consumption product distribution targets a broad population group and typically employs intensive or extensive distribution strategies.

• Mass consumption product distribution is characterized by limited availability and exclusivity.

What is the main role of distribution?

• Connecting production to consumption.

• Collecting data for marketing purposes.

• Showcasing products at the point of purchase.

• Delivering the product to the end consumer in the right quantity and location.

Which of the following distribution strategies aims to make a brand feel like a VIP by choosing only a few select points of sale?

• Intensive distribution.

• Selective distribution.

• Exclusive distribution.

• Unique distribution

Which type of distribution channel involves the manufacturing company directly delivering its product to the end customer without intermediaries?

• External or indirect channel.

• Short external distribution channel.

• Own or direct channel.

• Unique channel

What is one of the primary functions of intermediaries ?

• Matching supply to demand.

• Providing additional services such as installation.

• Advertising the product through various channels.

• Reducing the number of contacts required for distribution.

What distinguishes wholesalers from agents in the distribution chain?

• Wholesalers primarily make money from commissions and fees.

• Agents purchase goods from producers in bulk and store them in warehouses.

• Wholesalers have a close relationship with the producer.

• Wholesalers purchase goods from producers and resell them in smaller amounts at a profit.

What is one of the drawbacks of multichannel marketing?

• Need for more control and complex logistics.

• Risk of cannibalization between channels.

• Boost in user satisfaction and customer loyalty.

• Exploration of new business areas for marketing new products and services.

What is the primary decision to be made by a company regarding international distribution?

• Selecting the most efficient distribution channel.

• Choosing between distributing directly or through local companies.

• Determining the geographical dispersion of points of sale.

• Analyzing the competition's distribution system.