Giữa kì MKT căn bản

What is the primary focus of marketing?

• Building strong customer relationships

• Selling as many products as possible

• Maximizing profits in the short term

• Creating advertisements

Which of the following is a component of market offerings?

• Products

• Services

• Experiences

• All of the above

What does customer relationship management focus on?

• Expanding product lines

• Increasing product sales

• Reducing marketing costs

• Building and maintaining profitable customer relationships

Which of the following represents a state of felt deprivation in a customer?

• Preferences

• Wants

• Needs

• Demands

What do marketing intermediaries do?

• Help distribute products to consumers

• Manufacture products

• Provide services

• All of the above

Which is NOT a step in the marketing process?

• Integrating marketing with other business processes

• Understanding the marketplace and customer needs

• Capturing value from customers

• Designing a customer-driven marketing strategy

High quality always means high performance, irrespective of the product's consistency.

• True

• False

• Not Given

All companies must strive for high levels of conformance quality.

• True

• False

Crowdsourcing is a process where ideas are generated from within the company only.

• True

• False

The R-W-W framework is used to screen new product ideas effectively.

• True

• False