Social Media Marketing 1

Which of the following statements is true when marketing your business online?

• You need a website to show up in search results

• You’ll reach a similar client base to the one you have in the real world

• You’ll be seen by the same volume of customers whether you use search advertising or not

• Social media is a great way to engage your audience

How can you attract social media users to share your video content online?

• Tag them in posts

• Use hashtags

• Make them funny

• Use subtitles

When looking to advertise your business to mobile users, social media advertising can be really effective because…

• it allows you to target people who have ad blockers enabled

• it can be seen by people who aren’t logged into their accounts

• it allows you to target people based on their likes and interests

• it doesn’t cost too much to spread your ads far

When looking to expand your business internationally on social media, what shoud you do first?

• Treat all social media channels the same

• Use popular phrases and memes for that area

• Analyse platforms popular in that area

• Not advertise at all, as other countries don’t like social advertising

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

• Your audience’s data

• Your audience’s interests

• You audience’s available income

• Your audience’s offline behaviour

Which of the following would be described as a good business goal to set for your social media campaigns?

• Increase staff morale

• Increase audience engagement

• Increase customer satisfaction

• Increase overall profit

What are the benefits of using social media when looking to advertise your business locally?

• People trust local businesses on social media

• You can target ads to a specific local audience

• You can make video ads promoting the area

• People use social media more than they use search engines

There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

• People on niche platforms are more likely to engage with you

• Your content will be seen by a mix of different people, gaining more views and likes

• Your content will be put in front of specific audiences

• It enhances your brand to be seen on more specific social media platforms

What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

• Content scheduling tools

• Audience profiling tools

• Social media analytic tools

• Website analytic tools

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

• Shopping bags

• Blog content

• YouTube

• Social media