Video Preview: Avoiding Choice Paralysis

What is the problem of choice paralysis?

• Having no options leads to indecision

• Having moderate options leads to indecision

• Having too few options leads to indecision

• Having too many options leads to indecision

According to Hick's Law, what happens to decision time as the number of options increases?

• It remains constant

• It decreases

• It increases

• It becomes unpredictable

What was the conversion rate difference in the jam experiment between offering 6 choices and 24 choices?

• 20% vs 30%

• 15% vs 25%

• 10% vs 20%

• 4% vs 31%

What is one way to prevent choice paralysis when the number of options cannot be limited?

• Increase the number of options

• Hide less popular options

• Remove all options

• Display all options prominently

What is the potential downside of subtle distinctions between choices?

• It reduces the number of choices

• It adds complexity to decision-making

• It speeds up decision-making

• It simplifies decision-making

What is the benefit of breaking down a complex decision-making process into smaller choices?

• It confuses users

• It overwhelms users

• It guides users through the process

• It limits user control

What is the potential issue with pressuring users to make quick decisions?

• Users feel manipulated

• Users feel confident

• Users feel empowered

• Users feel satisfied

What is the purpose of suggesting a choice to users when faced with overwhelming options?

• To confuse them

• To speed up decision-making

• To increase their stress

• To limit their freedom

What is the role of good defaults in reducing choice paralysis?

• To complicate decision-making

• To increase cognitive load

• To reduce cognitive load

• To cater to edge cases

What is the main barrier to conversion that choice paralysis poses?

• Reduced user interaction

• Decreased user engagement

• Increased user satisfaction

• Decreased conversion rate