2.3 Working With the User's Mental Model

What is a mental model?

• A model of the human brain

• A model of how the world works based on personal experience

• A model of the solar system

• A model of the internet

What is an example of a discrepancy in mental models mentioned in the text?

• Apples being in the fruit section of a supermarket

• Tomatoes being in the salad aisle of a supermarket

• Oranges being in the dairy section of a supermarket

• Bananas being in the meat section of a supermarket

What is the purpose of card sorting in understanding users' mental models?

• To validate the effectiveness of the website's design

• To create a draft information architecture

• To reflect the terminology that the audience actually uses

• To organize content based on the site owner's mental model

How can understanding users' mental models impact conversion?

• By shaping products and services to create a more relevant experience

• By limiting the availability of products and services

• By increasing the price of products and services

• By reducing the quality of products and services

What is the main factor when choosing a hotel according to the text?

• The availability of room service

• The number of stars the hotel has

• The color of the hotel rooms

• Accessibility to key attractions

What is the purpose of a closed card sorting exercise?

• To create a draft information architecture

• To reflect the terminology that the audience actually uses

• To validate whether the top-level information architecture matches the user's mental model

• To organize content based on the site owner's mental model

How can matching people's mental model make a website more attractive?

• It will make the website less user-friendly

• It will make the website slower

• It will make the website more expensive

• It will feel more natural to users

What is the main goal of understanding users' mental models?

• To make the website more user-friendly and effective

• To confuse users with complex terminology

• To limit the accessibility of the website

• To increase the cognitive load on users

What is the potential consequence of not reflecting users' mental models on a website?

• Reduced likelihood of users converting

• Increased likelihood of users converting

• Users will spend more time on the website

• No impact on user behavior

How can card sorting help in website design?

• By organizing content based on users' mental models

• By using complex terminology that users may not understand

• By limiting the options available to users

• By increasing the cognitive load on users