2.4 Avoiding Choice Paralysis

What is the problem of choice paralysis?

• Users are underwhelmed with too few options and tend to act impulsively

• Users are confused by the lack of options

• Users are indifferent to the number of options available

• Users are overwhelmed with too many options and tend not to act

According to Hicks' Law, what happens to the time it takes to decide as the number of options increases?

• It becomes unpredictable

• It remains constant

• It decreases

• It increases

What was the conversion rate difference in the jam experiment when offering 24 choices compared to 6 choices?

• 20% for 24 choices and 15% for 6 choices

• 15% for 24 choices and 20% for 6 choices

• 31% for 24 choices and 4% for 6 choices

• 4% for 24 choices and 31% for 6 choices

What is one way to prevent choice paralysis when the number of options cannot be limited?

• Display all options prominently

• Remove all options

• Hide some of the less popular options

• Increase the number of choices

What is the danger of having subtle distinctions between choices according to the text?

• It reduces cognitive load on users

• It speeds up the decision-making process

• It makes the decision easier

• It adds complexity to the decision-making process

What is the potential opportunity for combating choice paralysis related to decision-making speed?

• Encouraging users to make choices faster

• Encouraging users to overthink their choices

• Encouraging users to avoid making choices

• Encouraging users to take more time

What is one way to make a decision feel easier according to the text?

• Make the decision-making process longer

• Increase the complexity of the decision

• Suggest which choice the user should pick

• Offer a fantastic return policy

What is the purpose of good defaults in decision-making?

• To reduce cognitive load on users

• To complicate the decision-making process

• To confuse users with irrelevant options

• To increase the number of choices available

What is the main issue with asking users to make too many choices?

• Users make decisions quickly

• Users become overwhelmed and paralyzed

• Users ignore the choices presented

• Users feel empowered and satisfied

What is the recommendation for reviewing pages with a high exit rate according to the text?

• Ignore those pages

• Increase the number of options on those pages

• Analyze the pages for spelling errors

• Check for choices that users are not prepared to make