Creative Industries

For whom is the event planned in this unit?

• For The Digital Hub to showcase learners' work for the year to a specific target audience.

• For a local community center to display community projects.

• For a school to present student achievements.

• For a company to launch a new service.

What are examples of creative industries events?

• Art exhibitions and film festivals

• Live music performances and fashion shows

• Conferences and trade fairs

• All of the above

What is the aim of promotion?

• To provide discounts on products and services

• To create awareness and interest with the aim of influencing behavior or action

• To solely increase the sales of a company

• To entertain the audience with creative content

What is a key aspect of promoting events?

• Reducing the cost of tickets

• Attracting attendees and generating excitement

• Providing free merchandise

• Ensuring the event is held at a prestigious venue

How can promotion generate excitement and interest in an event?

• By offering discounts on tickets

• By limiting information about the event

• By building anticipation and excitement

• By making the event exclusive

Why is targeting specific audiences a key reason for promotion?

• To complicate the marketing strategy

• To ensure a less engaged audience

• To reach the specific demographics and interests most relevant to the event

• To exclude certain groups from the event

What is one of the benefits for event organisers to consider when including beneficiaries in the discussion?

• Decreased attendance

• Increased ticket sales

• Reduced sponsorship opportunities

• Negative publicity

What can artists/performers gain from being considered as possible beneficiaries in a discussion?

• Decreased exposure

• Limited career advancement

• Increased exposure and potential for new fans or clients

• Reduced attendance at events

How can local businesses benefit from events?

• Decreased foot traffic

• Increased foot traffic and potential customers

• Less engagement with the community

• Decreased sales opportunities

What is a target audience?

• A group of people attending an event

• The specific group of people you want to reach with your message or product

• Any person who receives a message

• A random selection of people for a survey