Retail and Fashion Unit 2

Promotion is any form of _____________ a business uses to inform, persuade, or remind people about its products or to enhance its image.

Promotion is any combination of four components:

• Sales Promotion

• Public Relations

• Advertising

• All of these!

Promoting the image of a product rather than promoting its functional attributes.

• Target Markets

• TikTok Shop

• Image Advertising

• Runway Fashion Shows

Image advertising attempts to create a _________ mental picture of a product in the mind of consumers.

The image aims to associate the advertised product with certain __________ or values.

What is a system by which ad costs are divided between 2 or more parties?

• Social Media Marketing

• Couture Runway

• Cooperative Ads

• Use of a Celebrity

How do personal appearances help to advertise fashion?

How do Fashion shows help advertise products?

A consistent promotional message must be used to develop a _____ _____.

A name design or symbol that identifies a business or organization and its products.

• Comapany

• Brand

• Organization

• Private Label