iCEV - Promoting the Product

Which of the following should NOT be included in Section III: Situational Analysis?

• Analysis of product’s competitors
• Explanation of the product or company
• Assessment of the company’s pricing and financial goals
• Breakdown of specific tasks and assignments

Which of the following is NOT a goal of product promotion?

• Stimulate demand
• Create customer interest
• Build product awareness
• Make the calendar of events known

What do the letters in the AIDA model, an acronym to describe the common events needed for successful promotion, stand for?

• Attention, involvement, describe, action
• Attention, interest, desire, action
• Awareness, involvement, desire, action
• Awareness, inform, describe, action

When introducing a new product, which promotional objective is used?

• Reminder promotion
• Persuasive promotion
• Informational promotion
• Institutional promotion

Which of the following is NOT a stage of the product life cycle?

• Improvement
• Decline
• Maturity
• Growth

Which of the following can be described as a popular form of product promotion that is used to attract specific types of customers?

• Image advertising
• Product advertising
• Price advertising
• Popular advertising

Which of the following is NOT an example of advertising media?

• Prizes and premiums
• Outdoor and transit
• Broadcast
• Print

Coupons, sweepstakes and customer loyalty programs are examples of which element of the Promotional Mix?

• Advertising
• Sales promotion
• Personal selling
• Public Relations

Which of the following inform customers about available products or promotions and may include mannequins or theme-based stories?

• Marquees
• Window displays
• Store signs
• Kiosks

Which type of product merchandising is used to communicate brand identity and special promotions and should target the intended audience?

• Marquees
• Window displays
• Store signs
• Kiosks