
Social Influence and Message Processing Quiz
Authored by Rylie Rylie
Other
12th Grade
Used 3+ times

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18 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
During a dinner party, what are the expectations that guests are supposed to understand without being told explicitly?
Clearly and formally stated expectations for social behavior
Unwritten rules enforced by our social world, like not using your phone at the table
Specific guidelines about how people should look
Social rules about how people should behave
2.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
At a company party, why might an employee choose to dress similarly to their colleagues?
Gaining social acceptance and fitting in
Following what society says people are supposed to do
Our perception of what most people do in a given situation
Unwritten rules enforced by our social world
3.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
According to the Elaboration Likelihood Model (ELM), what does central route processing involve?
Relying on mental shortcuts/heuristics
Thoughtful consideration of message content and argument quality
Lacking the motivation or ability to deeply process message
Using cues like attractiveness of source
4.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
When deciding on a new smartphone to buy, what does peripheral route processing rely on according to the Heuristic-Systematic Model (HSM)?
Deep processing of the technical specifications
Thoughtful consideration of expert reviews
Mental shortcuts/heuristics, like brand reputation
Motivation to engage in systematic processing of all available information
5.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
During a company's board meeting, how does the CEO's detailed presentation on the company's future strategy influence the decision-making process of the board members?
By making a quick judgment based on the CEO's charisma
Through a systematic analysis of the presentation where board members carefully evaluate the content and implications for the company's future
By focusing on the CEO's reputation and past success
By counting the number of arguments the CEO presents, regardless of their depth or relevance
6.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
Imagine you're at a car dealership and after a test drive, the salesperson offers you a deal that seems too good to refuse. Later, they mention additional costs not discussed initially. Which technique associated with commitment/consistency in persuasion is being used here?
Reciprocity
Social Proof
Scarcity
Lowball
7.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
How does a salesperson typically apply the 'foot-in-the-door' technique?
By first asking for a minute of your time before trying to sell a product
By offering a free sample to attract potential customers
By showing how popular the product is with other customers
By suggesting the offer is limited to create a sense of urgency
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