Promotion Quiz

The end result of promotion is that information about goods, services, images, or ideas will be ________.

• gathered

• researched

• organized

• communicated

Businesses receive positive feedback about the effectiveness of their promotional messages when consumers ________.

• buy their products

• ask specific questions

• visit their competitors

• see their advertisements

An anti-drunk driving group would most likely use promotion to ________.

• sell products

• communicate ideas

• market services

• create jobs

A characteristic of effective promotion is that it should be ________ to the intended audience.

The way in which the promotional message is communicated should be ________.

• the same in each case

• selected by the market

• different each time

• suited to the product

A business’s promotion can present facts in a creative way, but it must remain ________.

• honest

• competitive

• literal

• positive

To be effective, promotional messages need to be ________.

• repeated frequently

• rewritten frequently

• used sparingly

• hard to remember

Promotional messages should ________ the company’s other promotional messages.

• coordinate with
• be exactly the same as

• conflict with

• be different from

When a company uses promotion so customers will perceive it in a certain way, it is strengthening its

• workforce.

• competition.

• position.

• profits.

A long-range benefit that a business may derive from promoting its company image is

• new customers.

• customer loyalty.

• immediate sales.

• reduced expenses.