Audience theory

What is meant by 'target audience'?

• a small specific group

• a mass mainstream group

• a group that the product is aimed at

• a global group

What is meant by 'niche audience'?

• a small specific group

• a mass mainstream group

• a group that the product is aimed at

• a global group

What refers to an audience that access the product from around the world?

• a small specific group

• a mass mainstream group

• a group that the product is aimed at

• a global group

What refers to a very popular product with a broad appeal?

• a small specific group

• a mass mainstream group

• a group that the product is aimed at

• a global group

Which of these groups has the most education and most funds?

• A

• B

• C1 C2

• D

• E

Which of these did 'Maslow' theorise?

• Uses and Gratifications

• Hierarchy of Needs

• Cross-Cultural Consumer Characteristsics

• Power and Media Industries

Which of these did 'Curran and Seaton' theorise?

• Uses and Gratifications

• Hierarchy of Needs

• Cross-Cultural Consumer Characteristsics

• Power and Media Industries

Which of these did 'Young and Rubicam' theorise?

• Uses and Gratifications

• Hierarchy of Needs

• Cross-Cultural Consumer Characteristsics

• Power and Media Industries

Which of these did 'Blumler and Katz' theorise?

• Uses and Gratifications

• Hierarchy of Needs

• Cross-Cultural Consumer Characteristsics

• Power and Media Industries

What topic do 'Livingstone and Lunt' have a theory about?

• Regulation

• Audiences

• Industries

• Funding