LinkedIn Marketing Labs | Marketing Solutions Fundamentals

According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.

• Right audience
• Right engagement
• Right message
• Right environment

Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?

• $3,000 USD per month for 2 of the last 12 months
• There is no minimum
• $5,000 USD per month for 3 of the last 12 months
• $1,000 USD per month

James has a large audience size and low delivery. What could he do to increase delivery? Select three.

• Review bids
• Review content
• Review bid strategy
• Enable Audience Expansion
• Use the AND-OR feature

Which targeting attributes are provided by members? Select six.

• Company
• Language
• Job Experience
• Location
• Education

What is cost cap bidding?

• Get the most results possible with your full budget
• Set a maximum cost per key result
• Get the most results with your bid while controlling your bid in the auction

Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?

• Four images
• Three images
• One image
• Two images
• Five images

Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.

• Pick specific relevant skills
• Exclude certain job seniorities who are not decision makers
• Choose the job function for decision makers
• Select US as the location

Santosh is launching his first ad campaign on LinkedIn and he's resource constrained. What should he consider as he designs his ad creative? Select all that apply.

• Develop a strong video ad campaign
• Reuse content he already has
• Use the same image with different headlines to create more than one ad creative quickly
• Use a variety of formats to pique his audience's interest

What does the AND-OR feature do? Select all that apply.

• Narrows audience
• Expands audience
• Test different ad creatives

Which roles are available in Campaign Manager? Select all that apply.

• Account Manager
• Viewer
• Billing Admin
• Campaign Manager
• Creative Manager