Mark-o-Nova Final Round Quiz

Mark-o-Nova Final Round Quiz

University

12 Qs

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Mark-o-Nova Final Round Quiz

Mark-o-Nova Final Round Quiz

Assessment

Quiz

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University

Practice Problem

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Created by

Harshveer Singh Chahal

Used 3+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the full form of the AARRR Marketing framework

Acquisition, Activation, Retention, Referral, Revenue

Acquisition, Activation, Retention, Revenue, Referral

Activation, Acquisition, Retention, Referral, Revenue

Acquisition, Activation, Referral, Retention, Revenue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between earned media and owned media?

Earned media is paid advertising, while owned media is organic content

Owned media is controlled by the brand, while earned media is generated by others

Earned media is user-generated content, while owned media is created by professionals

Both involve paid promotion and sponsored content

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify The Brand: 'Belong Anywhere'

Indigo Airlines

AirBnB

Etihad Airlines

Roseate Hotels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Complete the given tagline of a company “There are somethings that money can’t buy. For everything else there is _______”

MasterCard

Visa

Cash App

eBay

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term “Blue Ocean Strategy“ refer to in business?

Creating new markets

Acquiring competitors

Competing in existing markets

Expanding globally

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the brand from the tagline: “The best a man can get”

Mercedes

Bombay Shaving Company

Gillette

Bentley

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following brands is Virat Kohli not a brand ambassador for?

Wrogn

Lay’s

American Tourister

MRF

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