Mark-o-Nova Final Round Quiz

Identify the full form of the AARRR Marketing framework

• Acquisition, Activation, Retention, Referral, Revenue

• Acquisition, Activation, Retention, Revenue, Referral

• Activation, Acquisition, Retention, Referral, Revenue

• Acquisition, Activation, Referral, Retention, Revenue

What is the difference between earned media and owned media?

• Earned media is paid advertising, while owned media is organic content

• Owned media is controlled by the brand, while earned media is generated by others

• Earned media is user-generated content, while owned media is created by professionals

• Both involve paid promotion and sponsored content

Identify The Brand: 'Belong Anywhere'

• Indigo Airlines

• AirBnB

• Etihad Airlines

• Roseate Hotels

Complete the given tagline of a company “There are somethings that money can’t buy. For everything else there is _______”

• MasterCard

• Visa

• Cash App

• eBay

What does the term “Blue Ocean Strategy“ refer to in business?

• Creating new markets

• Acquiring competitors

• Competing in existing markets

• Expanding globally

Identify the brand from the tagline: “The best a man can get”

• Mercedes

• Bombay Shaving Company

• Gillette

• Bentley

Which of the following brands is Virat Kohli not a brand ambassador for?

• Wrogn

• Lay’s

• American Tourister

• MRF

An Indian start-up popular for its creative advertisements has had both of the Indian cricket team’s last two head coaches as actors in advertisements. Identify them.

• CRED

• Shaadi.com

• Zomato

• Whitehat Jr.

Identify the brand by the tagline: “Har Ghar Kuch Kehta Hai”

• Asian Paints

• Century Ply

• ACC Cement

• Nerolac

Guess the brand from this iconic Indian advertisement

• Center Fresh

• Center Fruit

• Boomer

• Big Babool