________ derives from the knowledge that a consumer possesses about a content area.

Consumer Behavior Quiz (week-4)

Quiz
•
Other
•
12th Grade
•
Medium
Sas Pratama
Used 1+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A) Expert power
B) Coercive power
C) Reward power
D) Referent power
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.
A) market maven
B) opinion leader
C) power user
D) surrogate consumer
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?
A) group unanimity
B) cultural pressure
C) fear of deviance
D) principle of least interest
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
_______ describes the capacity to alter the actions of others.
A) Social power
B) Social pressure
C) Social interaction
D) Social involvement
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A group composed of people that the consumer actually knows is called a(n) ________ reference group.
A) aspirational
B) tribal
C) membership
D) networked
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Two factors determine how a couple spends time and money. One of these factors is whether the couple has children. What is the other factor?
A) whether the woman works
B) whether they have jobs that require extensive travel
C) whether they have extended family members living with them
D) whether they live in an urban or suburban setting
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is a new kind of avoidance group that has grown in popularity through the Web?
A) virtual communities of consumption
B) virtual worlds
C) consumer tribes
D) anti-brand communities
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