Consumer Behavior Quiz (week-4)

________ derives from the knowledge that a consumer possesses about a content area.

• A) Expert power

• B) Coercive power

• C) Reward power

• D) Referent power

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

• A) market maven

• B) opinion leader

• C) power user

• D) surrogate consumer

Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

• A) group unanimity

• B) cultural pressure

• C) fear of deviance

• D) principle of least interest

_______ describes the capacity to alter the actions of others.

• A) Social power

• B) Social pressure

• C) Social interaction

• D) Social involvement

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

• A) aspirational

• B) tribal

• C) membership

• D) networked

Two factors determine how a couple spends time and money. One of these factors is whether the couple has children. What is the other factor?

• A) whether the woman works

• B) whether they have jobs that require extensive travel

• C) whether they have extended family members living with them

• D) whether they live in an urban or suburban setting

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

• A) virtual communities of consumption

• B) virtual worlds

• C) consumer tribes

• D) anti-brand communities

The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?

• A) aspirational reference group

• B) cohesive reference group

• C) avoidance reference groups

• D) deindividualization reference groups

Pam Henry is a purchasing agent for MicroTell. Each Tuesday she places an order for 10 boxes of photocopier paper with her supplier. Ms. Henry is participating in which type of buying situation?

• A) new task

• B) straight rebuy

• C) modified rebuy

• D) innovative rebuy

The pressure to conform that escalates as more and more group members give in is called ________.

• A) polarization

• B) bandwagon

• C) loafing

• D) homophily