entrepreneurship 4

Which of the following is NOT affected by marketing?

• The locations you shop

• The product regulations

• The use of the products

Which of the following descriptions accurately describes the difference between promotion and selling?

• Promotion indirectly communicates the value of a product and selling is directly communicating with customers

• Promotion is increasing sales numbers and selling is maintaining sales numbers

• romotion is directly communicating with customers and selling indirectly communicates the value of a product

Marketing, put simply attempts to do which of the following?

• Get people to buy things they do not need

  
  

• Make people love spending money

• Satisfy people's needs

When the marketing concept is used to make all business decisions, how many functions does marketing serve?

• Four

• Seven

• Twelve

Which of the following is distribution focused on when thought of as a function of marketing?

• Using persuasion to sell as many products as possible

• Getting products to the best place for customers to locate and obtain them

• Making people understand how useful a product is

  Making people understand how useful a product is - no response given

Which of the following is NOT one of the "four Ps"?

• Presentation

• Promotion

• Product

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

Responses

• Presentation

• Promotion

• Place

The element of the marketing mix known as "place" refers to which of the following?

• Where products and services are made available to customers

• Where products and services are manufactured

• Where products and service are thrown away

The marketing mix can best be described as which of the following?

• The variables marketers control to influence a business' success

• The pieces necessary to create an advertisement

If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?

Responses

• Product

• Price