Planning a Persuasive Message

What is the first step in planning a persuasive message according to the three-step writing process?

• Identifying the audience's cultural expectations

• Having a great idea

• Aligning the message with the audience's motivation

• Analyzing the situation

Why is having a clear purpose or goal important when planning a persuasive message?

• It helps to categorize the audience according to demographics

• It is necessary to align the message with the audience's motivation

• It is essential for connecting the goal to the audience's desires and interests

• It is not enough to have a great idea; you need to convince others of its merits

What should you consider about the audience when planning a persuasive message?

• Their motivation only

• Their cultural expectations and practices

• Their clear purpose or goal

• Their great ideas

When should you use a direct approach in a persuasive message?

• When the audience is not ready to hear the proposal

• When the audience disagrees with your message

• When you lack authority, expertise, and power in the organization

• When the audience is ready to hear the proposal

Which approach do most persuasive messages use?

• Direct approach without building interest

• Indirect approach by building interest before asking for a decision

• Direct approach by asking for a decision immediately

• Indirect approach without building interest

Which of the following is NOT a way to improve your credibility when writing a persuasive message?

• Use complex language.

• Support message with facts.

• Identify sources.

• Be objective.

What should you establish to improve the persuasiveness of your message?

• A sense of urgency.

• Common ground with the audience.

• A complicated argument.

• An emotional plea.

What is the goal of persuasive business messages according to the image?

• To entertain the reader with creative ideas.

• To convince the reader that your request or idea is reasonable and will have some benefits.

• To provide the reader with detailed statistics and data.

• To inform the reader about company policies.

What does the 'A' in the AIDA model stand for?

• Analysis

• Attention

• Assessment

• Acknowledgment

What should be done to capture 'Interest' in the AIDA model for persuasive business messages?

• Offer discounts to the audience.

• Explain the relevance of the message.

• Share personal stories with the audience.

• Use complex vocabulary to impress the audience.