Archetype Questionnaire Workshop
Authored by Alessia Martini
Professional Development
Used 3+ times
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7 questions
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1.
OPEN ENDED QUESTION
2 mins • 1 pt
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2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Concept: AI
Target headline: AI won’t replace jobs
Which of the following questions is most likely to align with the headline mentioned? Select one
To what extent do you feel that AI will influence the number of human facing job roles in the next 5 years? Select one
- To a great extent
- To some extent
- To a slight extent
- Not at all
To what extent do you agree with the following statement “AI will replace my job in the next 5 years?” Select one
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
What might cause a decrease in job vacancies over the next 5 years? Select up to three
- AI and/or automation
- Economic downturn
- Global Events and Crises
- Outsourcing and Globalisation
- Shifts in consumer preferences
- Other (specify)
- None of the above
3.
MULTIPLE CHOICE QUESTION
45 sec • Ungraded
Concept: AI
Target headline: AI won’t replace jobs
What audiences would be most relevant for this headline and concept? Select one
Consumers (nat rep)
General employees
Office workers
IT decision makers
HR decision makers
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Concept: Future of work
Target headline: Revealing the 5 habits of the most successful workers
Which of the following three questions is most likely to align with the headline mentioned? Select one
What do you believe contributes to being most efficient and productive in the workplace? Select up to five
- Effective communication skills
- Adaptability
- Leadership qualities
- Time management
- Team collaboration
- Continuous learning
- Problem solving skills
- Other (please specify)
- None of the above
What habits or qualities are most crucial to success in your organisation? Select one
- Effective communication skills
- Adaptability
- Leadership qualities
- Time management
- Team collaboration
- Continuous learning
- Problem solving skills
- Other (please specify)
- None of the above
Which of the following habits are crucial to have to be successful within your organisation? Select all that apply
- Effective communication skills
- Adaptability
- Leadership qualities
- Time management
- Team collaboration
- Continuous learning
- Problem solving skills
- Other (please specify)
- None of the above
5.
MULTIPLE CHOICE QUESTION
45 sec • Ungraded
Concept: Future of work
Target headline: Revealing the 5 habits of the most successful workers
What audiences would be most relevant for this headline and concept? Select one
Consumers (nat rep)
General employees
Office workers
IT decision makers
HR decision makers
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Concept: Spending trends
Target headline: Who said cash is dead?
Which of the following three questions is most likely to align with the headline mentioned? Select one
Which of the following ways do you make most of your payments? Select one
- Debit Card
- Credit Card
- Cash
- Crypto-currency
- Apple Pay
- Digital Wallet
- Virtual credit card
- Google Pay
- Other (specify)
- Prefer not to say
GRID - How regularly do you use the following payment methods? Select one per row
[Row] - Debit Card
- Credit Card
- Cash
- Crypto-currency
- Apple Pay
- Digital Wallet
- Virtual credit card
- Google Pay
[Breaks]
o Multiple times a day
o Once a day
o Multiple times a week
o Once a week
o Multiple times a month
o Once a month
o Less regularly than once month
o Never / not applicable
What are you most likely to use cash for? Select one
- Groceries
- Petrol
- Parking
- Tips
- Public transport
- Gifts or donations
- Other (specify)
- Prefer not to say
7.
MULTIPLE CHOICE QUESTION
45 sec • Ungraded
Concept: Spending trends
Target headline: Who said cash is dead?
What audiences would be most relevant for this headline and concept? Select one
Consumers (nat rep)
General employees
Office workers
IT decision makers
HR decision makers
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