Marketing Unit 1 Test

Data that can be verified

approximations or educated guesses

Forecasts about the future

A supplier of goods, usually a wholesaler or distributor

A goal that helps you identify exactly what it is you want to achieve and know for sure when you’ve achieved it; made up of specific, measurable, attainable, results-oriented, and time-bound goals

An industry-specific publication

One of the groups into which the total market is divided

An organization’s portion of the total industry sales in a specific market

A channel member who helps to sell a business’s products; usually a wholesaler

Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction