SEM II 3.04 LAP PR462 Now Trending

Which of the following statements about search engine optimization (SEO) is true:

• Digital marketers don't need to adjust their SEO efforts once set.

• SEO strategies aim to show algorithms that a company is relevant.

• SEO strategies involve inorganic results, which take time to acquire.

• Digital marketers use SEO to help websites appear in all search queries.

True or False: Digital Marketing uses digital channels to deliver messages.

Digital marketing efforts helps businesses demonstrate their

• unreliability & authenticity

• illegitimacy & trustworthiness

• profitability & illegitimacy

• authenticity & trustworthiness

Which of the following is an example of a search engine? Google, Twitch, Snapchat, LinkedIn

Inbound marketing is different than outbound marketing in the inbound marketing......

• involves businesses proactively approaching customers.

• works to attract customers so they approach the business.

• aims to recruit customers for employment.

• promotes content through billboards or direct mail.

To increase the likelihood that their company's website will appear on a search engine results page, digital marketers incorporate significant words & phrases into their content, heading, and image descriptions. The digital marketers are using

Which of the following statements best represents inbound marketing:

• it doesn't offer solutions for target audiences.

• It is the same as digital marketing.

• It attracts customers through value & relationships.

• It pays a third party to promote products & services.

The goal of SEO is for a business's content to appear ________________ on a search engine results page.

• as high a possbile

• as low as possible

• multiple times

• somewhere in the middle

Which of the following best represents effective native advertising?

• Users know that they're consuming ad content.

• Ads blend in & appear seamlessly on a website.

• Ads are more intrusive than typical ads.

• Text like "promoted" or "sponsored" is not included.

Just seconds after Bianca bought a headband online, she received a confirmation email that included the details of her purchase. This is an example of:

• automation

• optimization

• native advertising

• influencer marketing