2.02 Marketing Review

To improve your drugstore's product mix, which aspect would you focus on?

• depth

• mix

• width

• consistency

Imagine you're on a shopping spree and you add a bottle of Coca-Cola, a DiGiorno frozen pizza, and a can of Dole pineapple chunks to your cart. Each of these is considered a product.

• width

• mix

• item

• line

Can you guess which of these is an example of a product line?

• Kraft meats

• A1 Steak Sauce

• Philadelphia Cream Cheese

• Capri Sun

How would you classify a company's product line to better understand its structure?

• Width

• Depth

• Trading up

• Customer group

What do we call Apple's vast product mix?

• shallow

• narrow

• broad

• deep

Which aspect is most important to decide if skincare products belong to the same line?

• End use

• Product names

• Packaging

• Life cycle

Where would you shop for a variety of items for a big party?

• Car dealership

• Discount store

• Candy store

• Jeweler

Why might a small coffee shop offer only a few types of coffee and pastries?

• To become super-specialists in their coffee and pastry offerings

• To play around with a huge spectrum of prices

• To cater to every coffee lover's whim and fancy

• To slash the costs of goods they're reselling

Why would a supermarket chain expand its product range to include electronics, clothing, and home goods?

• To assure that the product lines are related

• To promote one-stop shopping

• To focus marketing efforts on a few product lines

• To decrease legal liabilities

Why would a small coffee shop opt for a shallow product mix?

• To promote one-stop shopping

• To allow the coffee shop to meet the needs of a variety of consumers

• To control costs

• To use a wide range of prices