Day 3

Why is manual capture not always the best or only way you should be tracking data? (Multi)

• You need a tracking plan for your huge tracking plan

• The streetlight effect: You only see what you choose to see

• There's lack of flexibility and agility in experimentation with autocapture

• You want to track more than just the core events but don't have the time/money/resources.

Funnels help you answer questions about (a)   in a user flow within a specific period of time. (hint: CRO)

Heap's funnels are unique in that... (multi)

• It has data science

• it looks only at user conversion

• It can point you to the part of the replay that is specific to the point of drop off/pain/friction

• It tells you the who/what/when/where/why/how of a user journey and not just the conversion rate per each step.

Which of the illuminate data science features is Youyou's favorite :)

• Effort Analysis

• Step Suggestions

• Top Events

• Group By Suggestions

What is step suggestions?

• A series of recommended actions or instructions that tells the customers how to change their site

• A collection of relevant steps

• A recommended "missing" funnel step that is statistically significant in the user journey (often pinpointing the drop off)

• A list of random steps to insert into your funnel

What is Effort Analysis?

• An assessment the work needed for a task or project.

• Another analysis that tells you percentage of difficulty of a feature

• Effort Analysis is analyzing only the speed at which users move through the flow

• • 3 signals of that highlight where how hard/complex it is to move through each set of steps

Which of the following are specific effort analysis signals?

• Time engaged

• Top Events

• Interactions

• Revisit Rate

Remembering our rules of thumb for Effort analysis. What might it (most likely) mean if between 2 steps there is low conversion rate but high effort?

• This step is difficult or complex

• We need to reduce the friction - whether it means simply or find the bug

• Users are not discovering this step.

• Users are motivated to do this step.

Journeys is great for...

• Comparing different paths that have the same starting and/or ending point

• Complex paths that may be cross device/platform or just circles back on itself

• Exploration and understanging where users go or come from

• Pretending Funnels don't exist

What is the engagement analysis?

• An analysis that allows users to create engaging features or pages to increase conversion rate

• A mathematical formula to calculate customer engagement
• A framework for measuring website traffic over time

• A matrix analysis that allows customers to understand what success looks like for a feature/page by comparing visibility and effectiviness of a feature.