How Tripadvisor Works

What is the primary goal of TripAdvisor's review verification process?

• To ensure all reviews are positive

• To guarantee reviews are genuine and useful

• To promote specific businesses over others

• To increase the number of reviews for each business

What does TripAdvisor's review verification process aim to prevent?

• Customers from reviewing businesses they haven't visited

• The influence of biased, false, or malicious reviews

• Businesses from responding to reviews

• The posting of any negative reviews

What triggers a closer examination of a review?

• A review that is overly positive

• A review that mentions a competitor

• A review that seems suspicious or violates policies

• All reviews are closely examined

What is 'review boosting'?

• Customers writing multiple reviews for a single experience

• Paying customers for writing negative reviews about others

• Businesses attempting to lower their competitors' ratings

• Businesses trying to unfairly increase their own reviews

How does TripAdvisor's technology help in identifying fake reviews?

• By asking users to verify their identity

• Through manual checking of each review

• By only allowing verified purchases to post reviews

• Using data like IP addresses to trace the review's origin

What is 'review vandalism'?

• Posting false positive reviews to boost a business

• Deleting negative reviews from a business page

• Attempting to harm a business with negative reviews

• Customers changing their positive reviews to negative

What role do human specialists play in TripAdvisor's review verification process?

• They investigate suspicious reviews in detail

• They contact each reviewer for verification

• They manually post all reviews to the website

• They write additional reviews for balance

What happens when a business is caught incentivizing positive reviews?

• The biased review is removed and the business is warned

• The business receives a financial reward

• All reviews for the business are deleted

• The business is promoted by TripAdvisor

Why is it important for reviews to be honest and useful according to TripAdvisor?

• To ensure businesses pay for advertising

• So that travelers can make informed decisions

• To increase the number of reviews on the platform

• To favor businesses that are popular

How does the review verification process benefit travelers?

• Allowing travelers to post unlimited reviews

• Ensuring reviews are based on genuine experiences

• Giving travelers rewards for posting reviews

• By providing discounts on trips