AQA GCSE PE - commercialisation and technology of physical activity and sport

What’s not an example of media

• TV

• RADIO

• THE PRESS

• TELEPHONE CONVERSION

Which is not a function of media in sport

• Inform

• Entertain

• Educate

• Advertise

• Criticise

What is the primary role of commercialisation in sport

• Increased participation

• Equality

• Profit

TRUE OR FALSE : The golden triangle is the legal relationship between sport, sponsorship and the media

• TRUE

• FALSE

What’s the term used to describe the relationship between sponsors, media companies and elite level sports ?

• Commercialisation

• Profit making

• Golden triangle

• Sport triangle

What do the sponsors do?

• Rely on fans buying products, need the media to promote

• Attract spectators, rely on fans subscription

• Buy merchandise from companies, buy products

What does the media do within the golden triangle ?

• Buy merchandise

• Fund the sport

• Promote

• Improve performance

Commercialisation is the process by which a new product or …… is introduced into the general market.

(a)  

What’s not an advantage of technology on performers ?

• Greater understanding of technique

• Expensive

• Reduce pain

• Shorten recovery time

Technology is a method that’s developed to try and i……….. performance

(a)