Communication as a Social Force

Which alternative is NOT part of the four types of mediatization processes as defined by Schulz?

• Media can extend human communication.

• Media can create hyperrealities.

• Media can force activities to adapt to media's formats.

• Media can amalgamate activities (face to face + mediated).

What is an example of strong mediatization?

• The manner in which media define the perception of the Netherlands to foreigners.

• The presence of online shops, such as Shein.

• The fact that you can order your lunch in a screen when you go to McDonald's

• This classroom right now.

Which theory helps us to analyse mediatization by observing the integration of media logic in the heteronomous poles of institutions?

• Affordance Theory

• Structuration Theory

• Field Theory

• Risk Theory

Which alternatives are correct when it comes to the frames of representation of climate change in media?

I - The contested frame shows climate change as an issue that the elites must solve.

II - The distant frame attempts to domesticate distant issues for the audience.

III - The contested and the distant frames show how climate change is positioned.

• I and II

• II and III

• I and III

• I, II and III

Which kind of image is the best to promote ecological citizenship?

• Images that lead to self-efficacy.

• Images that lead to saliency.

• Images with relations of definitions.

• Spectacular images.

When it comes to humanitarianism, which alternative is NOT one of the strategies used by NGOs to get media attention as brand?

• Beneficent embedding.

• Promoting media events.

• Focus on de-emotionalization.

• Brand safe-guarding.

What is the the idea of media interventionism to assess the mediatization of politics?

• It provides 6 indicators to measure the coverage of politics by media.

• It provides 6 frames of identification to show how political logic is shaped by media.

• It provides 6 practices for journalists to cover political content.

• It provides 6 forms that political leaders can use to adapt to media logic.

Why do political parties have to adapt to media logic?

I - To improve visibility and gain supporters

II - Because of the spiraling process of media adaptation

III - To improve internal cohesion

• I and II

• I and III

• II and III

• I, II and III

Which is correct when it comes to social media logic?

• Connectivity in social media is only about connecting advertisers to consumers.

• Programmability in social media talks about the experience of the flow inside platforms.

• Popularity in social media can be conditioned and also manipulated.

• Datafication in social media refers to the real time measure of mass audience usage.

What is the name given to the audience member who is skeptical towards humanitarianism, but would still engage in small actions?

• Ironic spectator

• Iconic spectator

• Post-humanitarian spectator

• Reflexive spectator