INTERNATIONAL MARKETING

is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

(a)  

Marketing concepts, processes, and principles are universally applicable all over the world

• TRUE
• FALSE

It is an approach of a company with truly global outlook, seeking its profit impartially around the world, on a planned and systematic basis.

(a)  

INTERNATIONAL MRKETING INVOLVES:

• Identifying the needs and wants of customers in the international markets.
• Taking marketing mix decisions while keeping in perspective the diversity of customers and market behavior in the target country.
• Penetrating into international markets using various strategies and means.
• Decision-making based on standards of international business ethics
• Dominance of multi-national companies

OBJECTIVES OF INTERNATIONAL MARKETING, To develop skills,

• create marketing opportunities and challenges;
• gain experience in developing
• improve decision-making skills in various situations

OBJECTIVES OF INTERNATIONAL MARKETING, To gain experience

• create marketing opportunities and challenges;
• in developing effective marketing strategies;
• improve decision-making skills in various situations

To gain verbal and written skills of communication;

(a)  

OBJECTIVES OF INTERNATIONAL MARKETING, To improve decision-making skills

• in various situations across cultures and regions; and
• in developing effective marketing strategies;
• improve decision-making skills in various situations

OBJECTIVES OF INTERNATIONAL MARKETING, To create a deep understanding of business ethics

• in various situations across cultures and regions; and
• in developing effective marketing strategies;
• and marketing management in the global level.

OBJECTIVES OF INTERNATIONAL MARKETING

• To develop skills, create marketing opportunities and challenges;
• To gain experience in developing effective marketing strategies;
• To gain verbal and written skills of communication;
• To improve decision-making skills in various situations across cultures and regions; and
• To create a deep understanding of business ethics and marketing management in the global level.